Develop a go-to-market plan for the new CHANNELLOCK® 968 wire strippers.

Create a unique campaign that would generate awareness and build buzz for the newest addition to the CHANNELLOCK® lineup of pliers.

We targeted existing and prospective customers at various touchpoints to lead them to a new platform for the client to sell directly to the consumer.

The campaign was built to fit within the family brand and identity we had created that year.